Therapy & wellness EHR

Linden OS vs SimplePractice

SimplePractice is a solid EHR for solo therapists and wellness providers who bill insurance. But it has no retail, memberships, loyalty or AI front desk - so the moment you add aesthetics, a second location or a product shelf, you outgrow it.

At a glance

Linden OS
From $49/mo

Booking pages from $49 · the full clinical platform from $199 · Lin, the AI front desk, included on Growth and up.

SimplePractice
From $49/mo

Telehealth and insurance filing sit in higher tiers that add up per clinician.

Feature by feature

Capability
Linden
SimplePractice
Front desk & scheduling
Online booking, reminders & rebooking
AI front desk - answers calls, texts & books
-
Waitlist auto-fill for cancellations
PARTIAL
Clinical & compliance
Charting / EHR with AI notes
E-prescribing (EPCS)
-
Insurance eligibility & claims
Telehealth video visits
Payments & retail
Integrated payments & POS
PARTIAL
Retail inventory & webstore
-
Memberships & packages
-
Growth & retention
Loyalty & gift cards
-
Built-in email & SMS marketing
PARTIAL
Patient financing / BNPL
-
Platform & scale
Multi-location roll-ups
PARTIAL
Transparent public pricing
Open API & one-line booking embed
-
IncludedPARTIALLimited or add-on-Not available
Based on publicly available information as of 2026 and each vendor’s standard plans. Competitors add features often - confirm current details with the vendor before deciding.

Why practices switch to Linden

1
One platform past therapy

Add aesthetics, retail, memberships and multi-location without a second system.

2
AI front desk included

Lin answers calls and books appointments - SimplePractice has no equivalent.

3
Grow without re-platforming

Eight verticals and location roll-ups on the same account.

Where SimplePractice is a strong choice

We’d rather be straight with you. SimplePractice does real things well - if these match your needs, it’s worth a look.

Excellent for solo, insurance-based mental-health practices
Mature client portal and documentation
Simple, transparent per-clinician pricing
Switching is handled

Move from SimplePractice in four steps.

1
Book a mapping call

We map your services, providers and history to Linden - no commitment.

2
White-glove import

Clients, appointments, notes and gift-card balances come across for you.

3
Parallel run

Run both systems side by side for a week so nothing skips a beat.

4
Go live with support

A migration specialist is on call through your first full week.

See the difference yourself.

Open the live demo - no signup - or bring your data and we’ll map it across for free.

Open live demo

Run your whole practice on Linden OS.

Explore the entire product right now - no signup, no sales call. Most teams are fully live within two weeks.